By Sarah Gilbert
The story of Fiji Water, as detailed in a startling and detailed investigative piece in Mother Jones magazine this month, seems familiar. Leafing through the story, I found myself trying to remember where I’d read this tale before; like an old melody at the back of my brain, it hovered, just beyond memory.
Suddenly it came to me: it’s Dole, it’s West Indies Sugar Corporation, it’s the old, old story. A company located in a lush, tropical location with a totalitarian government that welcomes foreign interests with deep pockets. It doesn’t tax them, gives them access to the country’s most precious natural resources, and stands by with heavy artillery in hand, protecting them while they strip the country.
Meanwhile, the country’s citizens struggle with terrible poverty, hunger and squalid conditions. The only part of the story that Fiji Water has not yet repeated is the inevitable depletion of the resource — in this case, a 17-mile-long aquifer to which Fiji Water has “near-exclusive access” — and the subsequent abandonment of the country.
What makes this story so difficult to swallow is how eagerly the U.S. seems to have embraced Fiji’s co-owners Stewart and Lynda Resnick. On this side of the Pacific, the pair cheerfully line the pockets of any political figure in sight (they supported both McCain and Obama in the past election) while selling Fiji’s best, cleanest water at a huge profit. On the other side of the ocean, the people of Fiji suffer under terrible water conditions that have led to outbreaks of typhoid and parasitic infections.
It appears that America has embraced the Resnicks: Lynda brags that she knows “everyone in the world, every mogul, every movie star.” These relationships have proven handy, as the Resnicks have reaped $1.5 million a year in water subsidies for their almond, pistachio and pomegranate crops in the U.S.
These agricultural water subsidies must be viewed in context: the stress from travelling to pollinate the almond “monoculture” crops like the ones the Resnicks grow, along with the pesticides they sell, are considered to be some of the major reasons that bees are succumbing to colony collapse disorder. And the Resnicks control an enormous amount of California water infrastructure that was built by public funds. They have a 48 percent interest in the Kern Water Bank, which was meant to collect water from aqueducts and the Kern River and to redistribute this water in times of drought.
The Resnicks and their Paramount Farms and Paramount Citrus could use the water to irrigate their fields (which are already subsidized by the government), or they could sell it to municipalities. According to critics, the Resnicks are “trying to ‘game’ the water market the way Enron gamed the energy market.”
So the Resnicks are not known for their even-handedness with politicians or water, and their practices in the U.S. are not the greenest of all possible greens. In fact, they could share responsibility for many of our environmental woes. They could have a hand in California’s future water shortages, during which they could profit gloriously. All the while, they are loudly and proudly marketing Fiji Water as the most environmentally friendly bottled water company in the world.
This, of course, is not saying much. Bottled water is notorious for its position in top five lists of “what not to do” for the planet. One day, future civilizations will look back on this decade and wonder in disbelief why it was that we pumped water out of one part of the planet, encased it in plastic, then encased it again for shipping, and spent many many non-renewable resources to bring it to another part of the planet where clean water was already plentiful. It’s patently ridiculous.
The story is disturbing because of the truths it tells us about ourselves and our society. It’s not just the water thing. It’s the marketing. Lynda Resnick has been repeatedly described as a marketing genius for her ability to transform Fiji Water into a must-have accessory for environmentally-conscious celebrities and politicians, despite its heavy use of plastic and questionable commitment to environmentally sustainable practices. And oh, we are drinking the marketing at far greater rates than we are drinking the water. Our celebrities both enormous (Obama, Paris, and their ilk) and minor (the geekarati at the SXSW festival) can’t live without it. So neither can we. Whatever celebrities sell us? YUM. Damn the consequences.
It’s troubling, at the end of the story, that the company is not, as Anna Lenzer writes in her follow-up to the story (after Fiji Water spokesman Rob Six defended his company) doing anything about the military junta now controlling Fiji. “A UN official . . . in a recent commentary . . . singled out Fiji Water as the one company with enough leverage to force the junta to budge.”
The commentary, by the way, was titled “Why Obama should stop drinking Fiji water.”
Source: Daily Finance & Mother Jones
In this edition Gary Franchi presents another update from Ron Paul on the Audit of the the Federal Reserve system and a shocking admission from Ben Bernanke that he’s clueless about where the money is, and he provides a story about the new global currency, and presents an update from the pastor that was beat up by the Border Patrol.
Steve Watson
Although a main purpose of the Troubled Asset Relief Program was to increase bank lending, a new report casts doubt that recipients of TARP funds are following through. The AP reports the “20 largest banks that received government rescue funds slightly reduced their lending to consumers and businesses in the last three months of 2008.”
See 
The economic situation continues to deteriorate this week as past and future bailouts were discussed on Capitol Hill. The debate was over the accountability of already disbursed TARP money, and on whether or not to release remaining funds. Banks that had already been bailed out before are looking for more money to fill the black holes that are their balance sheets, warning that they are simply too big to fail. However, whatever ‘devastating’ consequences these banks are dreaming up and pushing on Capitol Hill regarding their own collapse will be nothing compared to the collapse of our currency if we keep debasing it through these foolish bailouts. It should be that they are too big to bailout. The world will not come to an end without this or that bank. The most troubling thing to me is this rhetoric that only government can save the economy, and must act. This is so counter-productive.
By G. Edward Griffin
The identities of these elitists are known. They have names. They belong to organizations. They meet together to create strategies and they work jointly to implement them. They dominate the power centers of society. We will not escape their plans by looking only at what they are doing. We must focus on them and remove them from their present positions of power. Any other plan of action is doomed to failure. 
Liberty International News 